A transition of the existing blog for the National Outdoor Leadership School from an embedded rss feed on the website to a wordpress site in order to create an imagery focused responsive design and to improve the information architecture of the content.  
Objectives
- Update design to be inline with current brand standards
- Make it responsive
- Give images more prominence in the posts/design
- Consolidate categories and create a more intuitive navigation
- Improve searchability of content
- Update social sharing options
- Increase font size for legibility 
- Improve metadata
Process
Competitor Analysis, Information Architecture, Wireframing, Moderated Usability Testing, Interface Design, Responsive Design, Tracking and Analytics
Homepage
Category Feed
Individual Blog Post
Problems to Solve
- Design visually outdated
- Not responsive
- No noticeable difference between home page and individual posts
- Posts are text heavy, despite having good accompanying imagery
- No clear navigation or ability to search
- Content divided into too many categories
- Multiple social sharing widgets
- Font size too small
Original Blog
Wireframes

Other Work